Progressive Grocer

AUG 2015

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44 | Progressive Grocer | Ahead of What's Next | August 2015 2015 Best Remodel ($3 million to $6 million) Healthy Innovation Harmons, St. George, Utah Design Firm: Decorworx Sparks of Inspiration Harmons, a neighborhood grocer, operates by a few simple beliefs: exceed customers' expectations, be remarkably passionate about food and the surrounding community, and serve shoppers with integrity and freshness. These beliefs, coupled with a razor-sharp focus on its better-for-you product availability, provided the core motivation for the remodel of Harmons' St. George store, located in the heart of a southern Utah community known for promoting healthy lifestyles. Striving to establish and reaffirm Harmons' prowess as both a merchant and a neighborhood store, the design team created a climate of coziness and spaciousness throughout the location by widening and reorganizing its aisles. The team also sought to develop clean directional information and signage to guide customers around the store with ease and convenience, while reinforcing a love of food and passionate service. Distinctive Design Elements Placing glossy, bold and modern phrasing and text calling out the healthy and fresh product around the entire store valance serves as the basis of the store's wellness approach. Add the unique and artistic multidimensional food photos that "pop" off the valance in the primary departments, and shoppers can't help but pick up on the focus on freshness. Another new and drastic change to the store was the addition of a quaint bistro, which serves as a gathering point with a gourmet coffee and cocoa bar, handmade pastries, and fresh Italian gelato. A spacious yet cozy seating and dining area nearby invites customers not only to sit down and eat, but also to relax, enjoy and linger a little longer. Differentiation Devices Harmons keeps an artist on staff to create store signage with a personal touch, feeding into the philosophy that customers are the central focus of the store. The remodeled pharmacy area allows for new prescription-refilling technology, while a larger customer lounge and an expanded associate area enhance the store's ability to help more patrons every day. These changes, coupled with the hiring of a resident dietitian and an additional 4,000 SKUs of natural and organic products, as well as a new bulk food section, round out the health-and wellness-focused design. As evidence of the enthusiastic support generated by the remodeled store, the parking lot has been expanded since the grand opening.

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