Progressive Grocer

AUG 2015

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42 | Progressive Grocer | Ahead of What's Next | August 2015 2015 Best Remodel ($3 million to $6 million) Good to Great Albrecht's Sentry Market, Delafield, Wis. Store Owner: Jim Albrecht Design Firm: Mehmert Store Services Sparks of Inspiration Jim Albrecht, owner of Albrecht's Sentry Market, took an already- great store and made it even better and more relevant. With the input of Mehmert Store Services to make his vision a reality, Albrecht's remodel took a high-performing store — which prides itself on customer service and shopping ease — to the next level through a keen focus on perishables, aided by newly minted equipment, fixtures and traffic patterns. Distinctive Design Elements To highlight a fresh kitchen experience, both full-service and self-serve cases were employed to showcase the expansive full-service hot foods and fresh soup bars, on-site fresh sushi station, open-top cases, and crystal-clear glass sides, all of which draw eyes to the product on display while enhancing made-to-order customization. Meanwhile, a new specialty cheese department flanks the nearby bakery department on one side, with a seafood ice bar on the other, as part of a series of concentric islands that focus on superior customer service and a premier shopping experience. The end result provides compelling evidence that a simple change in case profiles can fulfill a grocer's goal of highlighting great products and personal service. Differentiation Devices Albrecht's fresh bakery, featuring rolls, cakes, brownies and signature desserts baked fresh daily, has always been a store destination. Now, signature breads sliced to order add to the bakery experience, which also currently boasts an expanded and vastly more efficient island-style design that provides an interactive experience for the customer and baker, while self-serve bakery bins offer convenience for time- strapped shoppers. The floral department, relocated from a quiet corner to the bustling intersection of liquor and frozen, has also seen a significant increase in sales and customer response. Last but not least, an expanded wine department now features vineyard-style racks that can display a plethora of varieties while cultivating Old World charm.

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