Progressive Grocer

AUG 2015

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DRIVING THE CATEGORY: Pete & Gerry's Organic and Nellie's Free Range are the top two Organic and Free Range Egg brands. Within this $108 million category where our brands are sold, retail sales have grown by +$16.6 million / +18% vs. year-ago. GROWTH OF RETAIL $ SALES * 72 OTHER BRANDS COMBINED +$6.4 MILLION +$7.8 MILLION +$2.4 MILLION +30% +65% SHARE OF RETAIL $ SALES * 18% SHARE 25% SHARE 72 OTHER ORGANIC, CAGE-FREE, AND FREE RANGE EGG BRANDS COMBINED 1-800-GET-EGGS [email protected] *Data Source: IRI Infoscan Data, 52-Weeks Ending April 19, 2015. Geography Maine to Washington, DC (IRI Standard Northeast Region Plus Balt/Wash.)

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