Progressive Grocer

AUG 2015

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38 | Progressive Grocer | Ahead of What's Next | August 2015 Overall Store Design (new construction, under 50,000 square feet) Best Ethnic/Specialty China Town, Salt Lake City Store Owner: Andrew So Design Firm: Decorworx Sparks of Inspiration Utah's largest Asian market unites the state's rapidly expanding Asian community with a contemporary, authentic supermarket to call their own. Designed to weave Asian culture into every element, China Town boasts a quaint yet uniquely modern urban design featuring extra-wide aisles and an open ceiling to house an ample array of Asian products and services in a warm and welcoming setting. 2015 Distinctive Design Elements Larger-than-life product murals, oversized metal and glossy main- department text, hand- painted wood planks, and a refreshingly bold color scheme serve as the foundation for the d├ęcor. An 18-foot fresh-fish tank imparts an authentic, open- air fish market atmosphere, while a Tasty Teas of the World wall makes the area feel more like a boutique than a grocery aisle. Additionally, a fresh-cut meat counter offers vast varieties of meats and homemade Asian pastries, while valance text calling out departmental specialties appears in eight languages. Differentiation Devices China Town houses 35,000 square feet of Asian- themed product, half of the available space for which (approximately 20,000 square feet) is packed with fresh fruits and vegetables. Uncommon and hard-to-find produce are plentiful and abundant here, restocked daily to maximize freshness. China Town sources produce from all around the world, with one goal in mind: to offer maximum assortment for a diverse population.

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