Progressive Grocer

AUG 2015

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36 | Progressive Grocer | Ahead of What's Next | August 2015 Differentiation Devices Key to the design are large product photos of LeBlanc's specialty products, including its signature award-winning cakes showcased in an oversized print above the bakery. Customers are greeted with fresh sushi and a beautiful wine department set apart by a large suspended trellis with brushed-gold lettering. The store's front end is also adorned with a 20-foot-by-8-foot mural hand-painted by the same local artist LeBlanc's has long used for its other stores. 2015 Best Overall Store Design (new construction, under 50,000 square feet) Local Charm LeBlanc's, Baton Rouge, La. Store Owners: Marcy and Randall LeBlanc Design Firm: Decorworx Sparks of Inspiration After nearly a century in business, LeBlanc's Frais Marché location, the eight-store chain's first market in Baton Rouge, La., added 19,000 square feet to offer local shoppers a more upscale experience. Brothers Marcy and Randall LeBlanc are among the most progressive members of Associated Grocers of Baton Rouge. Well known for offering specialty and local products, including Cajun and Creole specialties, the family, which has run the company for four generations, aimed to create a new gathering place for local residents to enjoy good food, great wine, and LeBlanc's famous southern hospitality and service. Distinctive Design Elements Maintaining local flair was top priority for the design, which blends contemporary elements with historic Louisiana charm. Warm colors breathe life into the parameter walls and create a comfortable, calming vibe, while fleur de lis accents and wrought-iron details mounted on brick evoke classic Southern style. The unstained polished concrete floor is modern and functional, while simple unfinished shelving showcases the product at center stage.

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