Progressive Grocer

AUG 2015

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34 | Progressive Grocer | Ahead of What's Next | August 2015 Differentiation Devices Through distinct materials such as Fireclay tile and native cypress, color schemes, and destination-department headlines, the design aims to take shoppers on a journey of discovery. The color scheme creates a bright, modern, beach-y vibe, while showcasing all departments — from health, beauty and home goods, to floral, grocery and everything in between — that support a healthy and harmonious lifestyle. The store also serves up extensive fresh prepared options, including a guacamole station, beer/wine bar, sushi kitchen, sandwich counter, pizzeria, and bars for hot/cold salads, juices, coffees and teas. Seating is made available at each restaurant station, as well as centrally along a front wall lined entirely with bright open windows. 2015 Best Conversion (converting former building to new supermarket) Organic/Natural Whole Foods Market, Davie, Fla. Design Firm: King Retail Solutions Sparks of Inspiration Well known for trailblazing store design, Whole Foods Market called on King Retail Solutions (KRS) to help it retrofit a larger retail space for its Davie, Fla., store into a locally meaningful destination. With an eye on familiar aesthetics, materials, lifestyles and appetites that celebrate the unique history, geography, and microculture of the colonial destination town — which sits 30 minutes east of the Everglades and 10 minutes off the Gold Coast — the project is a case study in mixed- media perfection. Combining native Seminole-inspired textile patterning; indigenous colonial materials (i.e., repurposed cypress barn wood, upcycled rusted hardwares and weathered rope); and natural nautical elements, the design team also borrowed liberally from the locale's bright sunshine and abundant flora, including Spanish moss and big-tree overhangs, to highlight destination spaces (e.g., floral, produce, bulk). Distinctive Design Elements Hand-drawn illustrations were applied directly to brick, wood, chalkboard and glass, including a mural paying tribute to brewers' hops in The Watering Hole beer and wine bar. The marriage of a bright modern space, Atlantic coast color palette, colonial beach ranch sensibility, and Native American textile patterning was incorporated into background graphics, furnishings, treatments, directional signage, and fonts in the custom signage. For instance, KRS redesigned Whole Foods' Animal Welfare rating system signage to be modular, easily understood, and see- through so that butcher staff working stations in back could easily see customers approach. For signage, fixtures and décor throughout the store, much of the production was done in-house by KRS custom craftsmen. Murals were hand-painted onto brick, rope and wood signage was antiqued by hand, and wood was routed and hand-stained. The store also features symbolic storytelling throughout, such as in the floral/botanical department, whose focus extends to geometric patterning and design, based on the symbolic storytelling of local Seminole people in basket-weaving patterns that date back to before the 1700s.

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