Progressive Grocer

AUG 2015

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24 | Progressive Grocer | Ahead of What's Next | August 2015 2015 Differentiation Devices The innovative expansion and dramatic remerchandising took aim at existing specialty and destination offers — floral, cereal, organic and natural, craft beer, cards/party goods, pet, baby, and candy — while the creation of Bistro Blvd. paved the way for a full-service restaurant and collection of 14 fresh, made-to-order fast-casual dining concepts that offer signature twists on popular items from the country's most famous food landmarks. The main seating area, which includes space for nearly 200 in-store diners at any one time, takes pride of place in the center of Bistro Blvd. and is partially enclosed and enhanced by soft pastel lighting and an attractive tree sculpture, which lends privacy and a park-like atmosphere. Best Remodel Category Winners (more than $6 million) Remarkable Reinvention Market Bistro by Price Chopper, Latham, N.Y. Store Owner: Price Chopper Supermarkets Design Firms: API+ (lead) and DL English Design (supporting) Sparks of Inspiration Designed as the launch pad for The Golub Corp./Price Chopper's next generation of stores, Market Bistro incorporates a colorful palate of new ideas designed to stimulate the five senses. Neil Golub, executive chairman, and Lew Shaye, VP of culinary concepts, were the visionaries behind the inventive design scheme, which brings their combined 80-plus years of experience in the supermarket and restaurant industries to bear. A 10,000-square-foot expansion opportunity paved the way for the comprehensive remodel, which included the addition of several new store features: organic tomatoes grown on the vine in produce; a growler station dispensing fresh craft beers; an Italian Market offering fresh pasta, sausages, ethnic deli meats and salads; a QuickCare Clinic; a drive-through pharmacy; hand-dipped chocolates; a cooking school with noontime and evening classes; and in-house smoked meats, among others. Distinctive Design Elements Designed for superior functional efficiency, entertaining and intuitive shopability, the store evokes a warm and cozy ambience through space, décor, lighting and creature comforts. A shadowed, open ceiling and ambient lighting soften the atmosphere, while focused LED beams romance the product. The warm neutral tones of the flooring, aisle signage, and barrel and basket end displays convey an open-market feel, highlighted by three unique music programs that play simultaneously to distinguish the main supermarket from the Bistro Blvd. and Italian Market areas.

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