Progressive Grocer

AUG 2015

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POWER OF POWDER A convenient breakfast solution the whole family loves. • Top-performing SKUs in the On-the-Go Breakfast Nutrition Category 1 • Important to optimize your assortment: Research shows there are distinct consumers for both Powder and Ready-to-Drink in this category 2 • The Powder shopper is loyal and spends more per shopping trip versus the traditional breakfast category 2 • Powder is an attractive solution for families with kids 2 1. Source: Nielsen Food and Mass, Latest 52 Weeks Ending June 20, 2015 for the Instant Breakfast Category. 2. Source: Cadent Loyalty Leverage Analysis 10/14. All trademarks are owned by Société des Produits Nestlé S.A., Vevey, Switzerland. © 2015 Nestlé.

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