Progressive Grocer

AUG 2015

Issue link: http://magazine.progressivegrocer.com/i/550910

Contents of this Issue

Navigation

Page 158 of 169

Leveraging Ready-to-Eat Cereal for Higher Center Store Sales B reakfast has never been bigger. Seventy percent of American consumers now say it's the most important meal of the day, 1 and the demand for delicious, healthy morning meals has helped make breakfast-related categories in-store a $100 billion business in retail outlets. 2 Tis new consumer demand for healthier morning fare is good news for other breakfast classics, such as ready-to-eat cereal (RTEC). RTEC has been and still is the No. 1 break- fast food in the country, 3 eaten at 30 percent of morning meals 4 and by two-thirds of consumers at least every two weeks. 5

Articles in this issue

Archives of this issue

view archives of Progressive Grocer - AUG 2015