Progressive Grocer

AUG 2015

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Page 148 of 169

15 H O W T O W I N I N T H E B A B Y C A T E G O R Y O nline shopping may be shaking up the baby care category, but mom still considers brick-and-mortar stores an important baby care resource. In fact, depending on what she's buying and when she needs it, in-store is ofen more appealing than online. To stay at the top of mom's list, brick-and-mortar grocers can become baby care destinations rather than last-minute last resorts. Several key strategies can help retailers meet—and exceed—moms' in-store shopping expectations. Make your store a baby shopping destination

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