Progressive Grocer

AUG 2015

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segment — specifcally to educate and entertain." New supermarket designs, he adds, recognize that wide aisles, bright lighting and thoughtful space planning are no longer enough. Te competi- tive challenge has become diverse, cutting-edge and complex, with the result that supermarket design services have expanded in response. "We are a retail consulting and design frm," Blackiston emphasizes, "so many of the services we ofer take place before any design work is underway: strategic positioning, market research, audits and assessments, competitive benchmarking, and inno- vative ideation. It's the resulting fndings, strate- gies and business objectives that dictate the design services we provide. King-Casey's design services include naming, branding, merchandising design, in-store customer communications, store design and layout, kitchen planning and design, and so on." In the future, according to Blackiston, super- market design eforts will focus on those things that respond to the needs, wants, expectations and behaviors of Millennials, including design solu- tions that address the "wow" factor; the need to feel informed, educated and entertained; the daily, ac- tive pursuit of wellness; technology knowledge; the brand's commitment to the improvement of social, economic and environmental issues; and the need to be heard through social media. PG To find out how lighting contributes to a store's overall design, visit Progressivegrocer.com/lighting. Equipment & Design Store Design Services MovEablE FEasT This rolling kiosk from GsP is part of the company's design services package. Pure Effi ciency. Excellent baking results in a small footprint. Your next MIWE roll-in e + : Contact Ben (CAN): b.garisto @ miwe.com or Harry (US): miweusa @ aol.com · www.miwe.com /roll-in E Energy efficient operation E Consistent baking for the complete range of baked goods E Simple and easy to operate. Programmable E Robust and reliable for many years of operation

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