Progressive Grocer

AUG 2015

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August 2015 | progressivegrocer.com | 121 Grocery is in a period of rethinking what a supermarket can and should be, and retailers are very often remaking themselves to delight an ever more particular customer base." —Christopher Studach, King Retail Solutions often remaking themselves to delight an ever more particular customer base." With this the case, he continues, King Retail Solutions provides needs assessment, brand concept and development, store planning, interior and exte- rior design, lighting design, and fulfllment-based concept documentation to bring ideas to reality. Two design trends he sees in reaction to pressure from industry outsiders and consolidations are to come up with "a wildly successful and proftable for- mat given to rollout potential, and fnding a way to 'localize' standard formats so that they are relevant and feel authentic to every neighborhood they serve. "At the same time," continues Studach, "the rapidly growing consumer savvy and inherent skep- ticism of customers [are] keeping everyone second- guessing and trying to stay ahead of the curve." Terefore, the onus on retailers, he feels, is to keep bringing their A game in all areas of the store, including design that sets them apart, looks great, is shoppable, conveys value and stands the test of time. According to David Yehuda, president of Kings Point, N.Y.-based DY Design: "Helping with the business-making decisions to increase proftability is an example of how and why supermarket design services have expanded. In the old days, designers were rarely involved in the layout of the store. It was mainly store décor." Now, he says, designer involvement with store layout and décor is the norm, with both playing an integral role in how proftable the store will become. New concepts for the store's trafc fow are directly afecting sales, in addition to the décor, image cre- ation, branding and atmosphere. "Today," notes Yehuda, "customers are more knowledgeable about the benefts of fresh food and organic products, so the merchandising is being modifed. As a result, the whole image of the store is being created by branding that has gravitated towards using natural materials and natural design elements. Creating a more natural overall look to the store must follow." At King-Casey, in Westport, Conn., Principal Howland Blackiston asserts: "For supermarkets, it's no longer business as usual. Today, the competition is greater and more diverse. New supermarket concepts come along that look diferent, shop diferently, and provide enhanced environments that are more fun and enjoyable to shop, and better meet the unique needs of Millennials — the fastest-growing customer U-LINK TM CURVE WWW.FORTEPRODUCTSOLUTIONS.COM CALL 816.741.3000 360 o Merchandising U-Link TM Curve 180 o Merchandising CAN MAKE IT SO! U-Link TM Curve works for Produce Areas • Grocery Merchandising Cross Merchandising • Outdoor Displays

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