Progressive Grocer

AUG 2015

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120 | Progressive Grocer | Ahead of What's Next | August 2015 Equipment & Design Store Design Services community involvement, and defnes commitment to local or organic or low prices or fresh, all through "a design that will stand the test of time, be energy- efcient, environmentally friendly and, of course, afordable to build — and have it done before Tanksgiving! Some things never change." At GSP, in Clearwater, Fla., VP of Design Ser- vices Steven Cohen says, "We provide the complete package, from high-level conceptual ideas through design, and the ability to execute it in the store." Cohen adds that GSP's cohesive branding and marketing services include food photography, trend analysis, in-store point-of-purchase graphics, and industrial design in the form of fxture solutions, lighting and G7 Master printing. "We're constantly evolving, like our clients," Co- hen says. "GSP just acquired Great Big Pictures, an 80,000-square-foot large-format graphics produc- tion lab, which doubled our capacity and increased our industrial design ability. We also gained an in-house R&D team, extra branding strategy sup- port, and virtual animated 3D store environmental- modeling and architectural-rendering capabilities." He notes an increase in professional food pho- tography, because foodservice providers understand that if it's done well, with great lighting and lifestyle propping that's suitable to the brand, the visuals can increase revenue. "We've also been having a lot of private label discussions with clients," he says, "helping them to look at their oferings from not only a value basis, but [also] as an extension of their brand. Te conversations have been eye-opening when they realize the world of possibilities." Cohen sees as a continuing trend that of the small, local market feel becoming more upscale and creating a community destination where shoppers want to stay and have cofee, brunch, lunch or din- ner; consult with a nutritionist; or take a cooking class. "We see the brands using consumer data to continually evolve, and growing their private label as a diferentiator," he observes. At King Retail Solutions, in Eugene, Ore., Creative Director Christopher Studach says that the retail food industry is realizing that what a super- market is at its core will be elemental in all expres- sions of the store. "Because of this, we are certainly going into more levels of market conceptualization than ever before," he notes, "touching more aspects of the overall project. Our jobs typically include dives to really understand the greater retail environment and the customer it serves, and execute at a broader and deeper level. More than simply design, we are integral in helping the retailer conceive and remake their business persona." According to Studach, the more a really good design frm can guide a retailer throughout the process — strategic, tactical and developmental — the more cohesive and powerful the result. "Grocery is in a period of rethinking what a supermarket can and should be," he says, "and retailers are very Our design process runs deep into the facility, the equipment, the merchandising and the operations of our customers' stores." —Steve Mehmert, Mehmert Store Services Inc. MatErIal DIScOvEry King retail Solutions' design for Whole Foods Market's Davie, Fla., location — which earns top honors as the Best Organic/ Natural Format store in PG 's 2015 Store Design contest (page 34) — incorporates distinct materials, colors and destination headlines.

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