Progressive Grocer

AUG 2015

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drinktrimino.com Protein is why people need it. Flavor is why they love it . Protein is why people need it. Flavor is why they love it. Protein is why people need it. Flavor is why they love it. Protein is why people need it. Flavor is why they love it. Protein is why people need it. Flavor is why they love it. NOW MAKING A BIG SPLASH IN PROTEIN WATERS • 7 grams of whey isolate protein • 0 sugar • 0 carbs • 0 caffeine • 100% B vitamin complex • Incredibly flavorful and smooth Boosts metabolism Curbs appetite Increases energy Follow Us: /drinktrimino Technology Digital Coupons load-to-smartphone are ranked lowest for ease of use, while the 'lowly' FSI and on-package come in at one and two, respectively. What's a close third? Card-linked ofers. Tey solve the fundamental is- sue around digital coupons, because they're insanely easy to use, you cannot forget them and, in time, you can use them everywhere." Linkable is one of the frst vendors in the market with a solution. "Our pilot with Supervalu is going incredibly well," notes Caron. "Time will tell, but personalization, automatic or invisible redemption, always available, and fully digital are changing how CPG brands and retailers provide value to their consumers." PG L2C Coupons Engage Millennials Millennials respond to digital coupons loaded onto a store's loyalty card more than other shopper groups do, according to research by Winston-Salem, N.C.-based Inmar. "Digital coupons are an entrenched and broadly accepted aspect of retailer loyalty programs — with their popularity proven and growing," says John Ross, CMO, Inmar and presi- dent, Inmar Analytics. "If retailers can be effective in meeting shoppers' expectations regarding loyalty program participation and the online experience, they can, in turn, expect digital pro- motions to help keep customers and grow their business." In Inmar's "2015 Shopper Behavior Study," 37 percent of Millennials reported that they "usually" or "always" use coupons loaded to their retail store loyalty cards, com- pared with 29 percent of older shoppers. More recent- ly, research for Inmar's "Q1 2015 Shopper Promotion Impact Report" found that 20 percent of the coupons used by Millennials in the first three months of the year were load-to-card (L2C) offers, versus 9 percent of the coupons used by older shoppers. "While digital coupons are popular with Millenni- als," Ross observes, "paperless offers are being used regularly across all shopper segments and represent an established and well-accepted element of most retailer loyalty programs." –John Karolefski

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