Progressive Grocer

AUG 2015

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Multiple product forms and flavors offer all-day-long usage for the entire family! INCREASE CATEGORY AWARENESS WITH TARGETED MARKETING! Ask your sales rep about shopper marketing and promo opportunities available. Add incremental purchases by offering convenient ways to enjoy peanut butter. Convenient tub, fluffy texture, and exciting flavors make it easy to snack with spreads. America's favorite 1 peanut butter has a classic, creamy texture with 7g of protein per serving. Add excitement to the Hazelnut category with unique flavors for expanded usage. Satisfying. Versatile. Delicious. Lunchbox | Snacking | On the Go | Baking | Entertaining The fastest growing Jif segment 1 now offers Natural Peanut Butter Spreads with a touch of honey, available in new 28 oz. and 40 oz. sizes. With 85% less fat than traditional peanut butter, new Jif™ Peanut Powders expand category sales through new usage and new consumers. ©/TM/® The J.M. Smucker Company 1 IRI MULO, Peanut Butter Category - 52 Weeks Ending April 19, 2015

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