Progressive Grocer Product

Summer 2015

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4 2 Progressive Grocer Products Showcase / Summer 2015 NON-FOODS Personal care, which has the largest share of promotions, also had the most items represented among the top 10 promoted products, including Pampers Diapers, Colgate Toothpaste, Huggies Diapers, Nature Made Vitamins, and Softsoap Liquid Soap. Housewares and Outdoor represented three products on this list of most promoted items, including No. 1 outdoor furniture, and Pet was represented by Friskies Canned Cat Food, and Fancy feast Canned Cat Food, No. 5 and 7 most promoted products, respectively. The non-foods categories with the smaller shares didn't have any products making the list. However, these products received the lowest percentage of premium positions in circulars compared to other top 10 items in other departments. Only the charcoal and outdoor furniture segments received premium positioning more than 30% of the time. PGPS Save X% 9.1% Save $X 4.4% X-For 10.1% BOGO 5.9% Other 2.0% Price Point 68.5% Offer Type of Share Source: ECRM All U.S. Retailers, Circulars Only, Effective Ad Block Count Pet Supplies 7.9% Apparel 7.2% Other 2.3% Health Care 15.2% Housewares 17.3% Personal Care 21.7% Holidays 2.3% Cosmetcs, Fragrance & Bath 2.7% Hardware 3.4% School & Ofce Supplies - 3.8% Toys - 5.1% Electronics - 5.5% Outdoor - 5.7% Sub-category Share Source: ECRM All U.S. Retailers, Circulars Only, Effective Ad Block Count

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