Progressive Grocer Product

Summer 2015

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3 8 Progressive Grocer Products Showcase / Summer 2015 Products need to work better, faster and longer, and while value is a driver in non- food segments like anywhere else, many leading products demand a premium price point and get it. Today's busy consumers know that if a product makes life easier, it's worth a few extra pennies, or even dollars. Consumers spend on themselves in personal and beauty care, but also support pet categories and household categories that help make life easier. Easy- to-clean litter, easy-to-pour and serve pet ust like in the food and beverage products they choose, consumers have shown an inclination to seek cleaner, purer non-food products. From their own personal care and beauty items to those that they use and feed to their pets and to clean their homes, consumers want something purer. But they also want something powerful. Simple, clean ingredients resonate in non-foods just like the rest of the store, however, in non-foods consumers also want a powerful punch. Easy and Mighty NON-FOODS NoN-foods ToTal salEs $189.3 billioN ToTal HEalTHcarE salEs $59.4 billioN ToTal bEauTy/PErsoNal carE salEs $38.9 billioN ToTal GENEral MErcHaNdisE salEs $67.6 billioN ToTal HoME carE salEs $23.5 billioN NoN-foodS ToTal SaleS $189.3 billioN Source: IRI MarketAdvantage, 52 weeks ended 4/19/15 and same period year ago; based on dollar sales percent change versus year ago; among 50 largest center store categories *Note: Due to rounding, numbers don't total $189.3 billion

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