Progressive Grocer Product

Summer 2015

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2 6 Progressive Grocer Products Showcase / Summer 2015 REFRIGERATED & FROZEN Food infation has played a notable role in refrigerated foods. Food infation in 2014 as a whole is reported at 2.4%, according to the Food Institute website and USDA, though a number of refrigerated categories report much higher infation, including: • Eggs 8.4% • Dairy Products 3.6% • Fish & Seafood 5.8% • Meats 9.2% These high rates of infation refect an uptick in commodity pricing in recent years, but trends indicate that this seems to be easing so the near-term future should ease the pressure. New Product Pacesetters Every year Chicago's IRI tracks and evaluates the consumer-packaged-goods industry's top-selling key new product launches, recognizing products that hit a certain sales threshold and the infuence they have on market trends. In their frst year, brands highlighted throughout IRI's 2014 New Product Pacesetters (NPP) report earned an average of $35 million, across IRI's multi-outlet geography. This year 14 NPP hail from the frozen foods department: • DIGIORNO pizzeria! ($90.2) • Bertolli Rustico Bakes ($45.5) • Fruttare Fruit Bars ($44.4) • Old El Paso Frozen Meals for Two ($42.4) • Johnsonville Meatballs & Sausage Slices ($28.3) Source: IRI New Product Pacesetters; Year-one Sales, MULO, $ Millions Analysis of the Pacesetters helps point to areas of new growth and continued growth. Though they are not among the fastest- growing categories, refrigerated lunches (+7.7%) and yogurt (+2.5%) performed well this year, and noteworthy launches certainly helped to support growth. These are convenient, protein-rich, portable, healthier- for-you solutions. Three refrigerated lunches Pacesetters: • Lunchables UPLOADED ($143.2) • Oscar Mayer P3 ($41.2) • Armour BreakfastMakers ($14.6) Source: IRI New Product Pacesetters; Year-one Sales, MULO, $ Millions This year, yogurt continues to make a presence as the category satisfes so many consumer desires, including healthy, on-the- go, high protein and many varieties. The continued proliferation of Greek yogurt is notable, supported by the powerful entry of a new brand/new manufacturer with Australian yogurt. • CHOBANI SIMPLY 100 (+120.9) • Activia Greek ($86.5) • CHOBANI Flip ($83.2) • Yoplait Greek Blended ($69.4) • Noosa Yoghurt ($57.0) Source: IRI New Product Pacesetters; Year-one Sales, MULO, $ Millions A handful of NPP hail from the refrigerated department, including: FaSteSt-GrowinG CateGorieS $ ChanGe vs. Year aGo volume ChanGe vs. Year aGo BuTTer/BuTTer BlenDs $2,666,523,452 17.7% meaT - rFG $4,516,581,423 17.3% Tea/CoFFee - rFG $993,727,740 13.0% FruIT - FZ $1,019,272,814 11.9% salaD/ColeslaW - rFG $4,778,933,542 11.1% Source: IRI MarketAdvantage, 52 weeks ended 4/19/15 and same period year ago; based on dollar sales percent change versus year ago; among 50 largest categories Frozen & reFrigerated total SaleS $158.8 billion

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