Progressive Grocer Product

Spring 2015

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Ready, Set, Launch Launches demand commitment and perseverance, whether products are new, old or somewhere in between. Original Progressive Grocer research offers insight to finding the right product trajectory. By Molly Strzelecki aunching a product into the marketplace is no small endeavor. Companies work for months, even years, to develop a product that meets a consumer need, flls a gap in the marketplace, or simply expands on a well-known or well-loved brand. In 2013, 9,500 new products launched onto store shelves, according to Chicago-based IRI, and of those products, the ones that made IRI's esteemed New Product Pacesetters list averaged $34 million in frst-year sales. Seven of those companies even surpassed $100 million in their frst year. cover feature

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