Progressive Grocer Product

Spring 2015

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4 4 Progressive Grocer Products Showcase / Spring 2015 GRAB AND GO handheld meals or snacks gaining a lot of traction. According to IRI's 2014 Consumer Snacking survey, 66 percent of respondents want snacks that provide sustenance and 45 percent want portable snacks. According to a report on snacking occasions from Chicago- and London-based Mintel, "As consumers increase the frequency of which they snack, they seek convenient and filling options to fulfill their cravings wherever, and whenever they want." The report emphasizes IRI New Product Pacesetters New Product Pacesetters in the grab & go segment include: Source: IRI, Chicago, New Product Pacesetters earned an average of $35 million in the product's first year. • Kellogg's nutriGrain Crunch • Rickland Orchards Bars • Oscar Mayer Selects • M&M's Trail Mix • Fiber One Protein Bars • Special K Pastry Crisps • General Mills Fiber One Chewy Bars the ability for a grab-and-go item to still fill a meal solution, while delivering high-quality nutrition, as well. According to Mintel, key factors prioritized by shoppers when choosing a snack include: • Natural • Single-serve packaging • Resealable packaging • Low/no claims (eg low sodium, no fat) • Added health benefits (eg omega-3, protein) PGPS Categories to Watch 4 Refrigerated Handheld Non-Breakfast Entrees +10.3% 4 Nutritional/Intrinsic Health Value Bars +9.9% 4 Frozen Breakfast Handheld Entrees +6.8% Source: IRI, Chicago, multi-outlet and convenience geography for 52 weeks ending Jan. 25, 2015 Category Share of Grab & Go Source: ECRM, Ashville NC, Circulars Only, Effective Ad Block Count Grain/ Breakfast Bars; 19.88% Nutriton Bars; 5.89% Packaged Lunchmeat; 74.23% Offer Type Share of Grab & Go Source: ECRM, Ashville NC, Circulars Only, Effective Ad Block Count Price Only; 24.83% x/For; 69.64% BOGO; 4.98% % Of; .54%

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