Progressive Grocer Product

Spring 2015

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BAKERY For a segment like bakery snacks – comprising products such as prepared cakes and pies, brownies and indulgent bars – consumers continue to value the tasty treats offered on the shelf and in the refrigerated sections of stores, and their purchasing patterns have driven growth in the segment. In looking at prepared cakes and pies, Chicago- and London-based Mintel reports significant growth from 2009-14 as consumers sought out affordable indulgences in the wake of the recession. Like many other behaviors instated during rockier financial times, even as the economy recovers, shoppers have shown inclinations to stick with many now-established purchasing decisions. Making them affordable and also calorically acceptable, thanks to the opportunity for baked snacks to deliver great taste in portion-controlled sizes, if manufacturers innovate and deliver cleaner, healthier, but still Wake up to the good stuff. We're committed to making the best tasting organic baked goods with wholesome and nutritious ingredients the whole family will enjoy. No GMOs | No Preservatives | No Junk rudisbakery.com Spring 2015 / Progressive Grocer Products Showcase 37 Categories to Watch 4 Bakery Snacks +10.2% 4 Refrigerated Bakery Snacks 2.2% Source: IRI, Chicago, multi-outlet and convenience geography for 52 weeks ending Jan. 25, 2015 Key Trends to Watch 4 Amplified competition 4 Innovation focused on: • Purer eating with natural ingredients • "Just like homemade" 4 Interest in indulgence Source: IRI, Chicago, multi-outlet and convenience geography for 52 weeks ending Jan. 25, 2015 A Quick Look at Bakery $3.4 billion in SaleS, up 9.3%* *(includes bakery snacks and refrigerated bakery snacks, not in-store/fresh bakery items) Source: IRI, Chicago, multi-outlet and convenience geography for 52 weeks ending Jan. 25, 2015

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