Progressive Grocer Product

Spring 2015

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Spring 2015 / Progressive Grocer Products Showcase 3 3 REFRIGERATED planning but often require longer cook times than other side dish options. Pre-prepared and ready-to-cook fresh foods offer the con- venience demanded by many shoppers, in particular those grabbing fresh products on the way home from work for themselves or a family. Prepared side dishes and soups have transitioned to have broader appeal and meet the needs of on-the-go/in-a-hurry shoppers who want convenience, even when eating and cooking at home. According to Chicago- and London-based Mintel, nearly a quarter of respondents to a survey on soup purchasing behaviors reported buying ready-to-eat refrig- erated soup for their household. Early this year Mintel reported on refriger- ated dips, indicating that dip sales have been driven by new flavor introductions and new styles, such as yogurt-based dips and hum- mus. Dip sold $1.3 billion in 2014, according to Mintel, and the segment has ample oppor- tunity for flavor extensions and product reach with a focus on natural and fresh ingredients, the firm reports. According to the Hartman Group, Bellevue, Wash., hummus is poised to get significant attention this year thanks to its convenient packaging, adaptability to any bean, spice or herb, and its dairy-free attri- bute, the firm reports. PGPS Sub-Category Share of Products Promoted as Refrigerated Offer Type Share of Products Promoted as Refrigerated Source: ECRM, Ashville NC, Circulars Only, Effective Ad Block Count Source: ECRM, Ashville NC, Circulars Only, Effective Ad Block Count Refrigerated Mult Serve Juice; 42.9% Refrigerated Dough Products; 28.7% Refrigerated Single Serve Juice; 7.1% Refrigerated Snacks-Desserts; 12.4% Refrigerated Dips; 6.9% Refrigerated Tortllas; 2.0% R T o Price Only; 50.2% x/For; 31.8% BOGO; 12.8% Save $X; 1.7% % Of; 1.7% Incentve; 1.3% Other; 0.5% S I O Categories to Watch 4 Refrigerated Meat +19.3% 4 Refrigerated Salad/Coleslaw 10.2% 4 Breakfast Meats 7.6% Source: IRI, Chicago, multi-outlet and convenience geography for 52 weeks ending Jan. 25, 2015 Key Trends to Watch 4 Healthy eating 4 Growth in perishables segments 4 Focus on freshness and portability 4 Inflation – USDA reporting meat inflation of more than 9% in 2014, with forecast of 3.5%-4.5% for 2015 Source: IRI, Chicago, multi-outlet and convenience geography for 52 weeks ending Jan. 25, 2015

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