Progressive Grocer Product

Spring 2015

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REFRIGERATED Spring 2015 / Progressive Grocer Products Showcase 3 1 A Fresh Approach A focus on healthier eating has spurred refrigerated, fresh segments. Less processed, more natural ingredients and the fresh status – vs. shelf-stable or frozen – have served products in this category well. Many refrigerated products fit in perfectly to the fast-paced lives of consumers that want fresh foods, but also foods that are convenient and prepared for them. A number of produce manufacturers have offered up seasoned and prepared products – potatoes are the perfect solution here, as they are a staple in meal oday's consumers consider their budgets closely when making grocery choices, but also study the contents of their food and beverages more closely than ever. Despite – or perhaps because of – widespread obesity issues across the United States, health and wellness continue to resonate as key factors infuencing shopper purchases. Healthier eating is a key driver in many segments, and the fresh, refrigerated segment – comprising the likes of hummus, dips, fresh juice, soups and other prepared side dishes, for example – delivers on this trend.

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