Progressive Grocer Product

Spring 2015

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FROZEN made a big impact, as restaurant- quality frozen foods can now play a role in a family's weekday or weekend menu, as well as party planning. According to Chicago- based Mintel, consumers' have lingering concerns about the processed nature of frozen foods, in particular, frozen snacks. Mintel forecasts frozen snacks to reach more than $5 billion in sales in 2018, thanks to innovation and product development that focuses on items with minimal fat, calories, sodium and with "real" ingredients, as well as convenient formats. Household penetration in frozen appetizers, snack rolls and pretzels is "fairly high" at 70%, Mintel reports. The blurring of eating occasions benefts the frozen snacks segment, in particular, as consumers more often than ever consume mini-meals as snacks and fnd satisfying and satiating options in frozen foods. Mintel reports that convenience, ease of preparation and relatively low cost are highly appealing aspects of the frozen snacks category and that health and nutrition concerns are relevant but often are secondary to convenience and affordability in this segment. PGPS IRI New Product Pacesetters Two top-10 New Product Pacesetters in the frozen category include: Source: IRI, Chicago, New Product Pacesetters earned an average of $35 million in the product's first year. Kellogg's Special K Flatbread Sandwiches atkins Frozen Meals

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