Progressive Grocer Product

Spring 2015

Issue link: http://magazine.progressivegrocer.com/i/478534

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FROZEN a healthier composition, and reputation. Frozen poultry and seafood, as well as ice cream and sherbet, have reported growth, supporting the at-home dining and entertaining trend, as well as consumers' never-ending desires to treat themselves with an indulgence. Newer technologies have made steam-prep bags a signifcant player in frozen veggies and sides – offering up a healthy frozen solution that is the ultimate in convenience. From family-sized to individual servings, steam-prep bags allow for quick, healthy, frozen options. Frozen foods also enable consumers to more easily control portions, thereby reducing waste and saving money. Flavor and product innovation and variety also have Source: ECRM, Ashville NC, Circulars Only, Effective Ad Block Count Frozen Prepared Food; 36.7% Ice Cream/Frozen Yogurt; 11.9% Frozen Pizza; 10.3% Ice Cream Noveltes; 8.8% Frozen Breakfast; 8.1% Frozen Meat; 7.2% Frozen Baked Goods/ Desserts; 7.2% Frozen Vegetables; 7.0% Frozen Meatless; 0.8% Frozen Fruit; 1.1% Frozen Corn Dogs; 0.7% Frozen Juice; 0.1% Sub-Category Share of Products Promoted as Frozen Offer Type Share of Products Promoted as Frozen Price Only; 46.1% x/For; 39.9% BOGO; 11.6% % Of; 0.6% Save $X; 0.9% Other; 0.5% Incentve; 0.4% Source: ECRM, Ashville NC, Circulars Only, Effective Ad Block Count

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