Progressive Grocer Product

Spring 2015

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24 Progressive Grocer Products Showcase / Spring 2015 For one, the recession forced consumers to sacrifce eating out and launched a renewed movement of dining and entertaining at home. According to Chicago-based IRI's fourth-quarter MarketPulse survey, 47 % of consumers report eating out less often today than they did before the recession. And nearly everyone will continue to do so throughout 2015. Home-based eating and entertaining is a key driver in frozen foods, as frozen products often offer convenience, variety and exposure to new foods more easily than exploring exotic foods by cooking from scratch. Many frozen food categories have experienced healthy growth in recent years, especially as many manufacturers strive to give the products A Quick Look at Frozen Foods $54.1 billion in SaleS, up 0.8% Key TrendS To WaTCH: 4 Up-market innovation; restaurant-quality offerings 4 Focus on healthy 4 On-the-go and/or easy-to-prepare 4 Technology developments in packaging and preparation CaTeGorieS To WaTCH: CATEGORY GROWTH SALES Frozen/Refrigerated Poultry +3.2% Frozen Seafood +3.6% Ice Cream/Sherbet +1.6% Source: IRI, Chicago, multi-outlet and convenience geography for 52 weeks ending Jan. 25, 2015 FROZEN Frozen Findings hough trends indicate many consumers have recovered from the recession, the strong impact it made on people's behaviors continues to infuence today, especially in the more than $54-billion frozen foods category. Frozen foods continue to experience an added boost as consumers' post-recession ways show consistent focus on budgets, value and convenience.

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