Progressive Grocer Product

Spring 2015

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1 4 Progressive Grocer Products Showcase / Spring 2015 Natural aNd OrGaNIC Category Share of Products Promoted as Organic Offer Type Share of Products Promoted as Organic Source: ECRM, Ashville NC, Circulars Only, Effective Ad Block Count Source: ECRM, Ashville NC, Circulars Only, Effective Ad Block Count Dairy; 18.1% Packaged Salads; 6.7% Dry & Boxed Foods; 4.7% Beverage; 4.3% Cereal; 4.0% Cofee/Tea & Cocoa; 3.8% Poultry; 2.8% Snacks; 2.5% Baking Needs; 2.1% Frozen; 2.8% Fresh Potatoes; 0.9% Meat; 0.2% Condiments & Dressings; 4.1% Fresh Vegetables; 11.5% Fresh Fruit; 7.1% Sauces & Spreads; 5.8% Canned Foods; 5.7% Baby & Toddler Food; 12.9% x/For; 29.2% % Of; 5.4% BOGO; 4.7% Other; 0.2% Price Only; 60.5% A Quick Look at the Natural Segment $101.5 billion in SaleS, up 1.7%* *This is a percent change in dollar sales of products labeled with a natural claim, indicatng that category sales are a key driver in infuencing product selectons. Source: IRI Market Advantage Health and Wellness Module, Chicago, multi-outlet geography for 52 weeks ending Jan. 25, 2015 Store Sections with Highest Sales of products with natural Claims: • Dairy, $24.5 billion • Snack, $9.3 billion • Refrigerated Meats, $5.8 billion Source: IRI, Chicago, multi-outlet and convenience geography for 52 weeks ending Jan. 25, 2015 A Quick Look at the Organic Segment $7.7 billion in SaleS, up 11.4%* *This is a percent change in dollar sales of products labeled with an organic claim, indicatng that category sales are a key driver in infuencing product selectons. Source: IRI Market Advantage Health and Wellness Module, Chicago, multi-outlet geography for 52 weeks ending Jan. 25, 2015 Store Sections with Highest Sales of products with organic Claims: • Dairy, $2.2 billion • Produce, $1.0 billion • Snacks $0.7, billion Source: IRI, Chicago, multi-outlet and convenience geography for 52 weeks ending Jan. 25, 2015

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