Progressive Grocer Product

Fall 2014

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cover feature 6 Progressive Grocer Products Showcase / Fall 2014 hen a customer picks up a carton of Dei Fratelli Truly Tomatoes at a Publix supermarket, it is the last step of a long journey. That product in the shopper's basket overcame hurdles in recipe development, packaging design, supply chain collaboration, and consumer marketing to reach the shelf. One Product's Path Truly Tomatoes' journey to the shelf illustrates product life cycle. By Ed Avis

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