Progressive Grocer Product

Fall 2014

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40 Progressive Grocer Products Showcase / Fall 2014 Tobacco and E-cigarETTEs 37.5 percent for the 52 weeks ending Aug. 10, 2014, according to Chicago's IRI, growth trends are strong as alternatives have lit up the market. According to Progressive Grocer 's sister publication Convenience Store News, "electronic cigarettes or alternative smoking Smokin' Hot E-cigs have changed the landscape in tobacco sales, with continued success forecasted. Marlboro NXT $117.9 million Cigarettes category NJOY $115.5 million Electronic smoking devices category hough conventional cigarette sales have declined, alternatives to traditional smoking have lit up the industry, and created a boon for convenience stores, in particular. With smokeless tobacco up 5.5 percent and the e-cigarette category devices are lighting up sales at convenience stores nationwide and are furnishing convenience store retailers with a full-bodied revenue stream, igniting customer traffic counts and setting new records for both sales and unit volume." Reports indicate triple-digit growth in New Product Pacesetters Every year Chicago's IRI tracks and evaluates the consumer-packaged goods industry's top-selling key new product launches, recognizing products that hit a certain sales threshold and the influence they have on the industry and consumer trends. In their first year, the brands highlighted throughout IRI's 2013 New Product Pacesetters report earned an average of $35 million. As part of the New Product Pacesetters report, IRI highlights top Pacesetters in the convenience channel, in particular. Certainly tobacco and e-cigarettes play a big role in this market, and there were two products from this segment in the top 10: Carving out a sizeable niche in the convenience channel, tobacco and electronic smoking alternatives drives sales and growth. According to IRI's New Product Pacesetters report, the two named Pacesetter products are examples of manufacturers responding appropriately to consumer demands and adapting new market entries. Marlboro NXT and NJOY appeal to consumers' quests for variety and alternatives to traditional smoking, IRI reports.

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