Progressive Grocer Product

Fall 2014

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contents Volume 1 No. 1 FALL 2014 EDITORIAL Editorial dirEctor Jennifer Acevedo Editor Jill rivkin contributing WritErs ed Avis crEativE dirEctor Jeff bowes ADVERTISING SALES & BUSINESS vP/grouP PublishEr Jeff friedman MidWEst rEgional salEs ManagEr John huff WEstErn rEgional salEs ManagEr elizabeth Cherry EastErn MarkEting ManagEr maggie Kaeppel northEast, MarkEting ManagEr miKe Shaw MarkEting ManagEr (aZ, co, id, Md, Mn, Mt, nM, nv, oh, tX, ut, WY) Janet blaney advErtising/Production ManagEr Kathy Colwell MARKETING & PROMOTION audiEncE dEvEloPMEnt ManagEr shelly PAtton subscribEr sErvicE/singlE-coPY PurchasEs [email protected] 570 lake cook rd. suite 310, deerfield, il 60015 (224) 632-8200 Fax: (224) 632-8266 PrEsidEnt & cEo hArry stAgnito chiEF inForMation oFFicEr kollin stAgnito sEnior vicE PrEsidEnt, PartnEr ned bArdic chiEF brand oFFicEr korry stAgnito vicE PrEsidEnt & cFo kyle stAgnito vicE PrEsidEnt/custoM MEdia division Pierce hollingsworth vicE PrEsidEnt oF EvEnts John fAillA svP/carbonviEW rEsEarch richArd rAtcliff Production ManagEr AnngAil norris huMan rEsourcEs ManagEr sAndy berndt stratEgic MarkEting dirEctor bruce hendrickson ProMotion dirEctor robert kuwAdA dirEctor oF digital MEdia John cAllAnAn STAGNITO BUSINESS INFORMATION BRANDS cAtegory insights & feAtured Products 11 Beverages Some beverage segments generate excitement, helping to ofset slipping sales in soda. 17 Center Store Center store has taken some hits, but can get back up with focus. 24 Produce/Fresh With a focus on healthy, yet still convenient, innovation in fresh departments and produce can deliver. 30 5 Snacks Once defned by a few specifc times of the day, snacking has extended its reach through dayparts and food categories. 36 Natural/Organic With the perception that natural and organic products address only a niche market long gone, products continue to pour into the market. 40 Tobacco & E-Cigarettes E-cigs have changed the landscape in tobacco sales, with continued success forecasted. 46 Technology & Equipment New and improved equipment, as well as resources and technology, can translate to big wins at retail. cover story 6 One Product's Path Truly Tomatoes' journey to the shelf illustrates product life cycle. This is the story of how Truly Tomatoes traveled from the drawing board to store shelves, a path attempted by thousands of products each year. 4 Progressive Grocer Products Showcase / fall 2014

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