Progressive Grocer Product

Fall 2014

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Produce/ Fresh 24 Progressive Grocer Products Showcase / Fall 2014 Broad Reach Can Deliver Opportunity With a focus on healthy, yet still convenient, innovation in fresh departments and produce can deliver. ccording to Progressive Grocer's 81st Annual Report of the Grocery Industry, of the major departments in the store, produce ranks third in how successful it is at generating sales. Almost 10 percent of survey respondents said produce is infuential in driving sales, with only meat and center store coming in ahead of it. Which departments of the store are the most successful at generating sales? Meat 17.4% Center store 13.6 Produce 9.8 Beer/wine/liquor (if applicable) 7.6 Deli/prepared foods 5.3 Dairy 4.5 Organic 3.0 Source: Progressive Grocer Market Research, 2014 "With consumer interest in better dietary choices steadily on the rise, fresh produce departments are increasingly viewed as an extremely infuential destination for shop- pers to heed the call to action," according to the report. "Yet, while the extensive media attention increasingly devoted to the role fresh produce plays in healthy diets hasn't necessarily translated into commensurate dollars for retailers, the majority of grocery executives acknowledge fundamental shifts taking place, with many produce depart- ments enjoying nearly double the sales growth of total store sales in recent years."

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