Progressive Grocer Product

Fall 2014

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Center Store 18 Progressive Grocer Products Showcase / Fall 2014 sales-generating ally among 13.6 percent of panelists." The report says, "New products, packaging, merchandising and category management innovation are exploding at a feverish clip in center store mainstay categories, which are providing grocers with an abundance of creative opportunities to bolster sales and better deliver on more discriminating shopper needs." According to Chicago's IRI, center store is up 1.4 percent for the 52 weeks ending Aug. 10, 2014. As consumers continue to live active, on-the-go lifestyles, portability is key, though winning products ofer far more than ease of consumption – they're healthy, favorful and satiating, too. Yet when consumers fnally fnish their long days, they're hunkering down for home-based dining and in-home entertaining, a trend turned behavior remnant of the recession. Center-store categories that provide meal solutions and those that make dining and entertaining fun, exotic and still afordable have opportunity to contribute to a renewed energy in center store. A few notable segments in center store include dried meat snacks, up more than 10 percent due in part to high-protein trends and an infux in snacking. Bakery snacks also reported growth, up more than 12 percent, according to IRI. And certainly the beverage aisles contribute signifcantly to center-store activity, and IRI reports almost 6 percent growth in ready-to-drink cofee/tea (portability!) and spirits/liquor, up almost 6 percent, too, as consumers stay home and entertain. PGPS Center Store +1.4% (IRI) Key TrendS 4 Portability/on-the-go satiation 4 Home-based dining and entertaining CATEGORY GROWTH SALES Bakery Snacks +12.3% $2.9B Dried Meat Snacks +10.2% $2.5B Ready-to-Drink Coffee/Tea +5.9% $4.4B Spirits/Liquor +5.9% $5.3B Source: IRI, Chicago What's New and What's in 'Em Chicago-based Mintel tracks new product introductions and product attributes through the firm's Global New Products Database (GNPD). Analysis of product introductions and the important attributes those products deliver illustrates how shelf assortment is changing and what consumers seek in product assortment. In a search of new food and drink products launched in the U.S. from January 2014-October 1, 2014, Mintel reports: 4 Sweet spreads accounted for 1.1 percent of launches. 4 Breakfast cereals accounted for 2.4 percent of launches. 4 Sauces and seasonings accounted for 7.9 percent of launches. Source: Mintel gnpd In tracking product attributes/claims, Mintel reports that the top three claims in some key center-store categories between January 2014 and October 1, 2014 were: Sweet Spreads 4 Kosher 4 Low/no/reduced allergen 4 Gluten-free Breakfast Cereals 4 Kosher 4 Wholegrain 4 Ethical – environmentally friendly packaging Savory Biscuits/Cracker Products 4 Kosher 4 Ethical – Environmentally friendly packaging 4 No additives/preservatives Sweet Biscuits/Cookie Products 4 Kosher 4 Social Media 4 Ethical –Environmentally friendly packaging Source: Mintel gnpd

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