Progressive Grocer Product

Fall 2014

Issue link:

Contents of this Issue


Page 16 of 51

Center Store Fall 2014 / Progressive Grocer Products Showcase 17 However the news isn't all bleak. According to Progressive Grocer's 81 st Annual Report of the Grocery Industry, "the fagship supermarket department continues to be regarded as a strong Keep the Faith Center store has taken some hits, but can get back up with a renewed focus. Kellogg's Special K Pastry Crisps $100.6 million Snack bars/granola bars category Healthy variety and convenience-driven sales contribute to the success in this category, as well as the strong brand recognition of Special K. TOSTITOS Cantina Tortilla Chips $100.3 million Salty snacks category These chips offer real restaurant taste and fit perfectly into the at-home entertainment trend. s consumers have committed more than ever to health and wellness, cleaner eating, purer choices in health and beauty as well as household goods, center-store categories have taken a signifcant hit in recent years. Magnifed by consumers' growing knowledge of ingredients and their desires to have fresh, less processed foods, center- store CPGs and retailers have given many products a makeover and worked diligently to drive trafc and improve merchandising tactics in center-store categories. New Product Pacesetters Every year Chicago's IRI tracks and evaluates the consumer-packaged-goods industry's top-selling key new product launches, recognizing products that hit a certain sales threshold and the influence they have on the industry and consumer trends. In their first year, the brands highlighted throughout IRI's 2013 New Product Pacesetters report earned an average of $35 million. In Center Store, there were two in the Top 10 food and beverage Pacesetters: As part of the New Product Pacesetters report, IRI highlights Rising Stars, which are those products pacing for Pacesetter success though they have not yet completed a full year of distribution. Center Store Rising Stars include: Kellogg's Pop-Tarts Gone Nutty!

Articles in this issue

Archives of this issue

view archives of Progressive Grocer Product - Fall 2014