Progressive Grocer Product

Fall 2014

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1 4 Progressive Grocer Products Showcase / Fall 2014 beverages generated great interest in energy drinks over the past decade, and now refrigerated teas and cofees are mainstays among younger consumers. These products, like energy drinks did and still do to some extent, are part of daily rituals and routines. Often consumers identify with strong brands that refect their own personalities, a trend seen clearly across branded products in the evermore infuential millennial demographic. PGPS What's New and What's in 'Em Chicago-based Mintel tracks new product introductions and product attributes through the firm's Global New Products Database (GNPD). Analysis of product introductions and the important attributes those products deliver illustrates how shelf assortment is changing and what consumers seek in product assortment. In a search of new food and drink products launched in the U.S. from January 2014-October 1, 2014, Mintel reports: 4 Alcoholic Beverages accounted for 9.1 percent of launches. 4 Carbonated Soft Drinks account for 1.2 percent of launches. 4 Hot Beverages account for 3.5 percent of launches. 4 Juice Drinks account for 2.4 percent of launches. 4 Other Beverages account for 2.3 percent of launches. 4 RTDs account for 0.8 percent of launches 4 Sports and Energy Drinks account for 0.7 percent of launches. 4 Water accounts for 1.1 percent of launches. Source: Mintel gnpD In tracking product attributes/claims, Mintel reports that the top three claims in new drinks between January 2014 and October 1, 2014 are: 4 Kosher 4 Ethical – environmentally friendly packaging 4 Low/no/reduced allergens Source: Mintel gnpD

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