Progressive Grocer Product

Fall 2014

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beverages Fall 2014 / Progressive Grocer Products Showcase 11 One trend contributing to growth in beverages is home-based dining and entertaining. Staying home, cooking at home, and entertaining at home were somewhat catalyzed by the recession as consumers sought to save money on everything from food and beverage to childcare and transportation costs. Raise Your Glass! Some beverage segments generate excitement, helping to offset slipping sales in soda. Eight O'Clock K-Cups $89.8 million Coffee category This is the fourth-straight year that a single-cup coffee launch made the ranks of the Top 10 list. PepsiNEXT $83.2 million Carbonated Beverages category One of three Top 10 launches from PepsiCo, capitalizing on consumers' more home-based approach to dining and entertaining while also considering the better-for-you (PepsiNEXT has 60 percent less sugar) and restaurant influences. Bud Light Lime Lime-A-Rita $97.4 million Beer/Ale/ Alcoholic Cider category The ever-changing consumer palate spurs demands for new flavors and taste experiences. Bud Light Lime Lime-A-Rita helps consumers diversify their leisure experiences by taking a traditional product and well-known brand and adding some innovation to deliver a unique product. verall, the multi-billion dollar beverage industry has seen 1.6 percent growth over the 52-week period ending Aug. 10, 2014, according to Chicago's IRI. The beverage industry comprises a range of substantial categories with a plethora of subcategories, thus growth indicates a strong performance across most major segments, ofsetting slipping sales in some corners of the industry. But even as the economy recovers, many of the recession-inspired behaviors have lasted and become part of the norm, much to the beneft of some beverages subcategories. What's a party without beverages — from juice and carbonated soft drinks to beer, wine and spirits — and thus many shoppers seek unique beverages as a way New Product Pacesetters Every year Chicago's IRI tracks and evaluates the consumer-packaged-goods industry's top-selling key new product launches, recognizing products that hit a certain sales threshold and the influence they have on the industry and consumer trends. In their first year, the brands highlighted throughout IRI's 2013 New Product Pacesetters report earned an average of $35 million. In beverages, there were three in the Top 10 food and beverage Pacesetters: As part of the New Product Pacesetters report, IRI highlights Rising Stars, which are those products pacing for Pacesetter success though they have not yet completed a full year of distribution. Beverage Rising Stars include: Bud Light Lime Straw-Ber-Rita, Beer/Ale/Alcoholic Cider category, Mountain Dew Kickstart, Carbonated Beverage category, Red Bull Editions, Energy Drinks category, Redd's Apple Ale, Beer/Ale/Alcoholic Cider category

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