Progressive Grocer Independent

OCT 2014

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Page 18 of 35

Find out more at MOM says, "Bull#%@&!" We're tired of all the myths being perpetrated by the man. And by the man, we mean you- know-who. Here's the truth: High quality, great tasting cereal doesn't have to be expensive. And we prove it every day. Four Malt-O-Meal® brand cereals recently won national taste tests: Oat Blenders with Almonds,® Honey Buzzers,® Fruity Dyno Bites,® and Coco Dyno Bites.® Nine of our MOM Brands® cereals rank among the top 40 best selling cereals nationally.* And, in markets where they're sold, we have seven #1 cereals in their fl avor segments, beating out all other brands. † Our mission to make a better breakfast at a better price means consumers never have to make a trade-off between great taste and price. Think they appreciate that? Damn straight. *Source: Nielsen, Total US All Outlets, Lb Volume, 52 weeks ending 12/14/13. † Source: Nielsen Scanner Total US Grocery Brand Equivalents In Markets Where Each Is Sold for 12 weeks ending 2/8/14. They'll tell you low price and great taste are mutually exclusive.

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