Progressive Grocer Independent

OCT 2014

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12 | Progressive Grocer Independent | October 2014 Cover Story Lake Mills Market if no one ever used them, they're such a good marketing tool that they are worth having," he says. Focus on Local Lake Mills Market also places a priority on locally made products in departments from produce to center store to wine and beer. "You would not believe how much is produced in Wisconsin," Eveland says. "If I'm going to ask people to shop local, then I feel it's important that I do my own part whenever possible. You'll see that around the store." In the produce department, many products are sourced from several farms within a few miles of Lake Mills, and Eveland and his team visited several of the farms before establishing a purchasing partnership. Local produce is denoted by signs on the displays as well as a whiteboard located at the front of the depart- ment. Every day, the produce manager updates the lists with which products are from local farms. Local has proved popular with customers. "Te frst thing we had that was local was as- paragus, and we couldn't keep it in the AheAd of the times Above: The market's delivery van is on the road for free deliveries every Wednesday and Saturday. Right: Charging stations for electric cars don't see extensive use in Lake Mills, but they've been a boon for marketing.

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